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VIP APPARE
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ABOUT US:
The innerwear Industry has come a long-way, thanks to Maxwell Industries Limited (A VIP Group of Company) VIP has created brands that have made marketing history.What’s more they managed it in a category, which was dominated by the unorganized sector which branded unbranded products. Today VIP brands are a force to reckon with.Maxwell Industries Limited is one of the world’s largest innerwear manufacturer and marketers commanding an impressive annual growth rate. It has to its credit six regional offices, three production bases, state of the art technology right from developing cotton to making garments.All this plus an extensive distribution set up spanning the length, breadth of the country.The company through its dedicated research team constantly keeps in with current trends in the market place & the consumers. This approach has let to various technological innovations resulting in new product introduction/extensions.‘VIP’ has been positioned as a value for money, premium quality brand having an aspiration value.The consumer is always treated as a ‘VERY IMPORTANT PERSON’ and is the center of focus. The company has and will always give the consumer the very best and make him feel he is a real VIP.VIP, the flagship brand of Maxwell Industries Ltd. has been selected, based on a national survey conducted by ORG MARG a renowned market research agency and IMAGES - a well known fashion magazine, as "The Most Admired No.1 Undergarment Brand" for two successive years 2000 & 2001 respectively. MIL thanks all its valuable customers, distributors & retailers. |
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PRODUCT :
underwear :
It consists of mini briefs, briefs, trunks, Mini trunks,. They are made of 100% cotton and available in single jersey, single jersey mercerized, rib, and interlock. They are available in a plethora of colours and white as well
Brands (Mini Briefs)
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75cm/ 32" |
80cm/ 32" |
85cm/ 34" |
90cm/ 36" |
95cm/ 38" |
100cm/ 40" |
105cm/ 42" |
110cm/ 44" |
| VIP Frenchie (White & Col) |
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| VIP Frenchie Silkozia (White & Col) |
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| VIP Frenchie Eurofit (White & Col) |
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| VIP Designer Stripes |
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| VIP Designer Prints |
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panties :
Made up of 100% cotton with concealed elastic as well as sleek outer elastic or designer elastic. VIP feelings brings you quality panties specially designed for the modern Indian woman. Available in colours & prints.
Brands
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75cm/ 32" |
80cm/ 32" |
85cm/ 34" |
90cm/ 36" |
95cm/ 38" |
100cm/ 40" |
105cm/ 42" |
110cm/ 44" |
| VIP Feelings Expressions |
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| VIP Feelings Flora |
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| VIP Feelings Plain (10 per pack) |
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| VIP Feelings Caress |
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winterwear :
This product is available in normal and fashionable knit structure and consists of round neck full sleeve vest a trouser in cotton/mélange and also has a neck vest.
Brands
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75cm/ 32" |
80cm/ 32" |
85cm/ 34" |
90cm/ 36" |
95cm/ 38" |
100cm/ 40" |
105cm/ 42" |
110cm/ 44" |
| VIP Thermals Quilt |
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| VIP Thermals |
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vest :
They are made of 100% cotton. It is available in single jersey, rib and interlock fabrics. All the vests consist of round neck (RN) and Round Neck with Sleeves (RNS). Only VIP leader vest is available in white and colour. Rest all the vests are available only in white.
Brands
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75cm/ 32" |
80cm/ 32" |
85cm/ 34" |
90cm/ 36" |
95cm/ 38" |
100cm/ 40" |
105cm/ 42" |
110cm/ 44" |
| VIP Bonus Premium |
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| VIP Bonus Classic |
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| VIP Bonus Knitshrunk Premium |
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| VIP Bonus Knitshrunk Classic |
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| VIP Nawab |
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| VIP Rosso |
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| VIP Leader (white) |
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| VIP Leader (Col) |
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VIP Frenchie:urban sophistication for modern man
The launch of VIP Frenchie in eighties marked the advent of the mini-brief in India. Original in concept & designed this style was positioned to appeal to the young, urban Indian male who was sophisticated, willing to experiment & daring in every sphere of life, including dressing of course.
Man’s greatest fantasy of ‘saving a damsel in distress’ formed the advertising idea.
The strategy has paid off and Frenchie now bears the distinction of being the largest selling brand in its category. It is available in white and in different colours that keeps on changing frequently.
The product has 2 seams that give the brief a touch of class and is made up of 100% cotton and has an in-built soft elastic that cares for your skin.
To keep in with the changing consumer trends besides being contemporary two more variants have been added - VIP Frenchie Silkozia and VIP Frenchie Eurofit. |
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VIP Feelings : Sense and sensibility
Feelings is designed for the range, sensitive women who seeks a balance of style, comfort from her innerwear and of course it is value for money.
Feelings appeal to her aesthetic senses as well as her practical side.
Little wonder, it is the largest selling panty in the country. It has a wide range of shades, pastels & dark colours. A colour for every women & colour for every mood.
Feelings is made of 100% combed cotton. |
VIP Brat : for little gentlemen
With VIP Brat, Maxwell pioneered branded children’s underwear in India. VIP Brat briefs and vests appeal to youngsters who see themselves as winners - role models worthy of emulation by their school-going peers.
It is one of the most distinguished brands in the kid’s undergarment segment. VIP Brat fits into the kid’s mindset so easily that little convincing is required to take home the brand.
A comfortable wonder brief for the kids who always has a twinkle in the eye. VIP Brat is made up of 100% combed cotton & elegant looking front.
VIP Brat is available in white as well as in different colours. |
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CONTACT :
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website :www.vipapparel.com |
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